We enjoy crafting and co-creating with our partners, delighting their customers with straightforward and impactful stories, treating them as precious gems, and revealing their most radiant aspects to achieve impactful results.
We connect brands with the hearts of their users.



We are a Strategy Brand Hub.
We measure our performance based on how effectively we impart meaning to each brand in the lives of its users. We implement marketing strategies tailored specifically to accompany their unique journeys.
Friendship + Strategy
Friendship + Strategy
Friendship + Strategy
Friendship + Strategy
Friendship + Strategy
Friendship + Strategy
A strategic friend who guides and accompanies.
Friendship is the foundation of our relationships.
We foster a working style that is driven by building strong relationships that allow us to understand and create what you have dreamed for your brand or business.
We adapt shapes, structures, colors and goals according to the needs of our partners.
The color of our life is provided by our partners.
We speak clearly, we are loyal and honest. We act with transparency and create strong bonds of trust with our partners.
The universe has blessed us with more than we need.
That’s why we decided to turn pura into a cause to help others. In this way so, we create a positive social impact for those in need.
Years of experience
Building brands and strategies with friends who have achieved extraordinary results in the market.
We create powerful relationships with our team members.
- We develop our relationships comprehensively.
- We promote a culture that encourages happiness and collaborative knowledge creation.
- We positively impact our environment.
- We strive for powerful and scalable results.
We are an agency
Human-Friendly.

We create solutions.
We collaborate with brands to develop their potential in the market.
Is there something you need that you don’t see here?
Strategic Branding
We listen to understand the needs and transform them into strong brands that users love and engage with.
Effective marketing
We create incredible strategies, improve brand awareness, generate leads, and increase engagement.
Assertive Content
We harness our creativity to enhance brand storytelling and delight users.
Active implementation
We manage effective digital campaigns across different market segments, overseeing the channel and optimizing the budget.
Our method.
Success Stories
Discover how we have worked hand in hand with our partners to solve big challenges, create value, and delight their customers.
Kawasaki had a strong presence on social media with a less engaged community and stagnant growth figures. The challenge was to promote conversations and activate the community to improve brand reach, interaction, and growth on their digital assets.
What did we do?
We developed a strong brand strategy that allowed us to create coherence in identity, coupled with an overall refinement of the visual style and a communication tone specifically tailored to the users. Through this approach, we were able to diversify the content lines, establish closeness by personifying the brand through a validator, and leverage the different available formats on social media platforms.
Result
The strategy enabled the brand to improve its overall social media indicators in just 6 months. Interactions increased by 119% on average across all channels, along with a 57% average increase in reach. Additionally, there was sustained growth of 13% during this period.
The Challenge
Kymco has lost strength in the Colombian market and needed to generate a new positioning to shift the perspective towards an elegant and aspirational brand, leveraging its backing as a leader in Europe, its new high-end product portfolio, and its national and international track record.
What we do?
We conducted a strategic branding exercise that allowed us to refocus the brand positioning and develop communication centered around the needs and triggers of the new target audience. We implemented a complete change in communication, processes, and channels, intertwining the physical and digital worlds to reflect the premium style we desired for the new identity. As a result, we saw an increase in interest for the brand with greater reach and interaction.
Result
The brand positioned itself with two winning attributes associated with quality and design, decreasing the direct correlation with price. Additionally, with constant and focused communication on the new strategy, we increased indicators in purchase intention and positive sentiments related to the brand.
During the implementation of content across digital channels, the brand achieved exceptional results. We increased reach by 212% and interactions with the brand by 380%.
The Challenge
Comunicar a los clientes que saferbo es una compañía adaptable al tamaño y la distancia de sus planes, por medio de una campaña que genere impacto, recordación y perdurabilidad en el tiempo.
What we do?
We created a positioning strategy that reflects the essence of the brand, moving it away from purely functional aspects and translating the value proposition into a short phrase that connects the mission with the needs of the users. We generated empathy and projected Saferbo as a logistics ally capable of assisting in project development and meeting the needs for goods transportation.
Result
We developed pieces that generated emotional and visual impact at the main touchpoints exposed to customers. Additionally, we utilized trucks as the primary channel to mobilize the message across the country's roads.
Increase stakeholders' interest in reading the complete annual sustainability report, which presents the results achieved in the past year on topics related to the company and is of general interest to shareholders, regulatory bodies, and employees.
What we do?
We set out to create the report with a visually impactful style that is consistent with the brand, attractive, and easy to consume. We aimed to make it available in different formats such as PDF, print, videos, and web pages to ensure readability, accessibility, and proper dissemination of the information.
Result
We had a positive impact on stakeholders by enhancing their desire to read the report, and we received highly positive feedback from readers.
The Challenge
To evolve the brand identity and create a strategic plan that enables the ambitions of reaching new international markets with a fresh, strong, and modern image.
What we do?
Through a comprehensive exercise of strategic branding and design thinking, we developed a fresh brand identity that reflects the company's values and unique ways of working. We established a clear brand architecture that defines its position within the group and enables effective communication of its products and services to the target audience.
Result
Complete redesign of the identity, communication, and digital channels.
Develop a rebranding strategy that capitalizes on the recognition of Dr. Alejandro and establishes a positioning as an oral health clinic. Define a clear brand architecture that enables exponential growth and generates high recall among target audiences.
What we do?
Using strategic branding and design thinking methodologies, we developed a memorable brand with a modern style that effectively conveys the dynamic and specialized identity we envisioned with the client. We successfully showcased the purpose of creating new smiles within the brand, capturing its essence in a compelling way.
Result
Strategic redesign of the brand identity, including the definition of new values, attributes, visual identity, and communication style for the various user touchpoints.
Km 5 Av. Las Palmas, Cra 28 # 17 – 452,
Edificio Cortezza. Medellín, Colombia.
2025. Estrategia pura. All rights reserved.